Rox is a fractional creative director, designer, brand strategist, and the person you want in the room when an idea is stuck somewhere between vision and execution.

As Co-founder of Group Hugg, her work lives at the center of creative direction, brand strategy, and the deeply human skill of getting people to actually move together (founders, creative teams, executives, vendors). She is a master translator: fluent in the language of every stakeholder, diplomatically honest, and relentlessly focused on making the work really good.

With 15+ years across nonprofits, startups, wellness, and CPG, Rox has built and led creative systems for organizations at every stage of growth. She holds a Master's degree in Branding from the School of Visual Arts, serves as a Graduate Teaching Assistant at SVA, and is a former executive board member of The One Club for Creativity (Denver).

Her most recent work includes leading brand and content strategy for The Joyful Heart Foundation's full website reinvigoration. A project that required exactly what she does best: defining clear vision, managing complex stakeholders, and building creative systems to last beyond the engagement.

Outside of Group Hugg, Rox is a professional astrologer, dancer, and committed traveler. She works from wherever she is, which is part of the point.

Kris is a fierce advocate for investing in design and brand development as essential pillars of a comprehensive growth strategy. A perpetual student of social movement study, Kris holds a Master’s degree in Branding from the renown program at the School of Visual Arts, where she studied under chairman Debbie Millman. Kris continues her academic career as an Assistant Teacher for the Masters in Branding programs’ Semiotics of Social Movement course and for the thesis semester.

A Massachusetts native and graduate of Syracuse University, Kris has 20+ years of experience creating strategic brand and consumer-centric solutions for global CPG and publishing companies, garnering awards and establishing herself as a trusted go-to partner to reimagine the status quo.

Embracing a global holistic creative strategy for her work, Kris focuses on the “big picture” and making connections on how cross-functional systems can accelerate and enhance business and brand strategies for her partners. Partners include Disney, Amazon, Sundance, Sephora, Newell Brands, Target, Walmart, Live Nation, Simon and Schuster, BBB, and more. 

Kris is the founder of Paper Rowte, a brand innovation studio exclusively for talent: Athletes + Artists.